{"id":13739,"date":"2020-04-16T12:40:39","date_gmt":"2020-04-16T08:10:39","guid":{"rendered":"http:\/\/oxcel.ir\/?p=13739"},"modified":"2023-08-27T18:12:29","modified_gmt":"2023-08-27T13:42:29","slug":"%da%a9%d8%aa%d8%a7%d8%a8-%da%a9%d8%b3%d8%a8%d9%88%da%a9%d8%a7%d8%b1-%d9%be%d9%84%d8%aa%d9%81%d8%b1%d9%85%d9%87%d8%a7","status":"publish","type":"post","link":"https:\/\/oxcel.ir\/?p=13739","title":{"rendered":"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 (The business of platforms )"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9zfz398-186fcee953108dee346759f295618387\">\n.avia-section.av-l9zfz398-186fcee953108dee346759f295618387{\nbackground-color:#f4f4f4;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l9zfz398-186fcee953108dee346759f295618387 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13739'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fsehbx-ea5b4b9bd19cd80443f17391b661914b\">\n@keyframes av_boxShadowEffect_av-l8fsehbx-ea5b4b9bd19cd80443f17391b661914b-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 20px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-l8fsehbx-ea5b4b9bd19cd80443f17391b661914b{\nbox-shadow: 0 0 20px 0 #e0e0e0;\nborder-radius:10px 10px 10px 10px;\npadding:30px 30px 30px 30px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-l8fsehbx-ea5b4b9bd19cd80443f17391b661914b av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_div shadow-not-animated  '     ><section  class='av_textblock_section av-l8fsoq9u-0584d430b37d64b09090e2d1adcb166f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #000000;\"><strong>\u0645\u0639\u0631\u0641\u06cc \u0648 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627<\/strong><\/span><\/h2>\n<h3><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l8fsexiy-1422970992719aa5fa977487e1e73188 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34795 aligncenter\" src=\"https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/-\u06a9\u0627\u0631-\u067e\u0644\u062a\u0641\u0631\u0645\u06cc-e1664016579421.jpg\" alt=\"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\" width=\"800\" height=\"420\" srcset=\"https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/-\u06a9\u0627\u0631-\u067e\u0644\u062a\u0641\u0631\u0645\u06cc-e1664016579421.jpg 800w, https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/-\u06a9\u0627\u0631-\u067e\u0644\u062a\u0641\u0631\u0645\u06cc-e1664016579421-600x315.jpg 600w, https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/-\u06a9\u0627\u0631-\u067e\u0644\u062a\u0641\u0631\u0645\u06cc-e1664016579421-768x403.jpg 768w, https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/-\u06a9\u0627\u0631-\u067e\u0644\u062a\u0641\u0631\u0645\u06cc-e1664016579421-705x370.jpg 705w, https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/-\u06a9\u0627\u0631-\u067e\u0644\u062a\u0641\u0631\u0645\u06cc-e1664016579421-450x236.jpg 450w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a6glfv-5ff494d1f5176aa3fb5e9c14c2f6d1db\">\n#top .hr.hr-invisible.av-a6glfv-5ff494d1f5176aa3fb5e9c14c2f6d1db{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-a6glfv-5ff494d1f5176aa3fb5e9c14c2f6d1db hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8fsoecf-e4c4266a0b8ded6c867e7813f79bb5af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u0627\u0632 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0645 \u0648 \u0628\u0627 \u0639\u0644\u0627\u0642\u0647 \u0627\u0646\u062c\u0627\u0645\u0634 \u0645\u06cc\u200c\u062f\u0647\u0645\u061b \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0628\u0686\u0647\u200c\u0647\u0627\u06cc \u0627\u0647\u0644 \u0645\u0637\u0627\u0644\u0639\u0647 \u062f\u0646\u06cc\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a \u0648 \u0627\u0644\u0628\u062a\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0633\u0631\u06a9 \u06a9\u0634\u06cc\u062f\u0646 \u062a\u0648 \u0648\u0628\u0644\u0627\u06af \u0634\u062e\u0635\u06cc\u200c\u0634\u0648\u0646.<\/p>\n<p>\u062a\u0648 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u062f\u0648\u0633\u062a\u0627\u0646 \u0646\u062f\u06cc\u062f\u0647 \u0648 \u0646\u0634\u0646\u0627\u062e\u062a\u0647 \u0628\u0632\u0631\u06af\u06cc \u062a\u0648 \u0645\u0633\u06cc\u0631\u0645 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u06a9\u0647 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av-l8fsw6c9-f82de664337d700fd0f425d165bf103c hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8fsvmh7-2b50f5de45e992339855bae06a3b7c67 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>\u0628\u0631\u062f\u0627\u0634\u062a \u0634\u062e\u0635\u06cc \u0628\u0627\u0628\u06a9 \u06cc\u0632\u062f\u06cc \u0627\u0632 \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06cc\u0644\u062a\u0641\u0631\u0645\u200c\u200c\u0647\u0627<\/strong><\/h3>\n<p>\u062f\u0631 \u062d\u0627\u0644 \u062e\u0648\u0627\u0646\u062f\u0646 \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0646\u0648\u0634\u062a\u0647 \u0645\u0627\u06cc\u06a9\u0644 \u06a9\u06cc\u0648\u0633\u0648\u0645\u0627\u0646\u0648 (Michael A. Cusumano)\u060c \u0622\u0646\u0627\u0628\u0644 \u06af\u0627\u0626\u0631 (Annabelle Gawer) \u0648 \u062f\u06cc\u0648\u06cc\u062f \u06cc\u0627\u0641\u06cc (David B. Yoffie) \u0647\u0633\u062a\u0645. \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0647\u0631 \u0633\u0647 \u0627\u0632 \u0645\u062d\u0642\u0642\u0627\u0646 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0648 \u0627\u0633\u0627\u062a\u06cc\u062f \u062f\u0627\u0646\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0628\u0646\u0627\u0645\u06cc \u0647\u0645\u200c\u0686\u0648\u0646 \u0647\u0627\u0631\u0648\u0627\u0631\u062f \u0648 \u0627\u0633\u0644\u0648\u0646 (\u062f\u0627\u0646\u0634\u06a9\u062f\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 MIT) \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p>\u0628\u0647 \u0646\u0638\u0631\u0645 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u200c\u0647\u0627 \u0648 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u06a9\u0627\u0631 \u06a9\u0631\u062f (\u0628\u0647 \u062e\u0635\u0648\u0635 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062d\u0642\u06cc\u0642 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc) \u0648 \u0628\u0627 \u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u0627\u06cc\u0647 \u0622\u0646 \u0622\u0634\u0646\u0627 \u0646\u0628\u0648\u062f. \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0645\u0641\u0647\u0648\u0645 \u00ab<strong>\u067e\u0644\u062a\u0641\u0631\u0645<\/strong>\u00bb \u0627\u0633\u062a.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j6nvl7-8257c2ef0e61032171efa684bb2eb099\">\n#top .hr.hr-invisible.av-2j6nvl7-8257c2ef0e61032171efa684bb2eb099{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2j6nvl7-8257c2ef0e61032171efa684bb2eb099 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8fsyouw-38e31ae66592ad51f31fe98a4e71ebc2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #000000;\"><strong>\u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0645\u0648\u062c\u0628 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f<\/strong><\/span><\/h3>\n<p>\u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0648 \u063a\u06cc\u0631\u062f\u0642\u06cc\u0642\u060c\u00a0\u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u00a0\u0648\u0627\u0633\u0637\u0647\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062a\u0639\u0627\u0645\u0644\u0627\u062a (Interactions) \u0631\u0627 \u062a\u0633\u0647\u06cc\u0644 (facilitate) \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0644\u0628\u062a\u0647 \u06cc\u0627\u062f\u0645\u0627\u0646 \u0647\u0645 \u0628\u0627\u06cc\u062f \u0628\u0627\u0634\u062f \u06a9\u0647 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0627\u0632 \u062f\u06cc\u0631\u0628\u0627\u0632 \u0628\u0627 \u0645\u0627 \u0628\u0648\u062f\u0647\u200c\u0627\u0646\u062f. \u00ab\u0628\u0627\u0632\u0627\u0631\u00bb\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u062f\u0631 \u0634\u0647\u0631\u0647\u0627 \u0646\u0645\u0648\u0646\u0647\u200c\u0627\u06cc \u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0634\u0627\u0646 \u06a9\u0627\u0647\u0634\u00a0\u0647\u0632\u06cc\u0646\u0647 \u0645\u0628\u0627\u062f\u0644\u0647 \u06cc\u0627 Transaction cost\u00a0\u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 \u0648 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06af\u0631 \u0628\u0627\u0632\u0627\u0631\u0647\u0627 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0634\u062a\u0646\u062f\u060c \u062e\u0631\u06cc\u062f\u0627\u0631 \u0648 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0686\u06af\u0648\u0646\u0647 \u0647\u0645\u062f\u06cc\u06af\u0631 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0631\u062f\u0646\u062f\u061f<\/p>\n<p>\u0627\u06af\u0631 \u0634\u0645\u0627 \u06a9\u0627\u0644\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0628\u0631\u0627\u06cc \u0639\u0631\u0636\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0627\u0645\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0622\u0646 \u0631\u0627 \u0646\u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u0628\u0647 \u0633\u062e\u062a\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0639\u0645\u0644\u06cc \u0628\u0627\u0634\u062f\u060c \u0622\u0646 \u06a9\u0627\u0644\u0627 \u0686\u0647 \u0627\u0631\u0632\u0634\u06cc \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062f\u0627\u0631\u062f\u061f<\/p>\n<p>\u0627\u0632 \u06a9\u062c\u0627 \u0642\u06cc\u0645\u062a \u0645\u0646\u0635\u0641\u0627\u0646\u0647 \u06a9\u0627\u0644\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f\u061f<\/p>\n<p>\u062e\u0631\u06cc\u062f\u0627\u0631 \u0686\u06af\u0648\u0646\u0647 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u06cc\u0627\u0628\u062f \u06a9\u0647 \u06a9\u0627\u0644\u0627\u06cc \u0634\u0645\u0627 \u0627\u0635\u0644 \u0627\u0633\u062a\u061f<\/p>\n<p>\u062a\u0645\u0627\u0645 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0635\u0631\u0641 \u062c\u0633\u062a\u200c\u0648\u062c\u0648\u060c \u062c\u0648\u0634 \u062f\u0627\u062f\u0646 \u0648 \u0627\u06cc\u062c\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u062f\u0631 \u0637\u0631\u0641\u06cc\u0646 \u06cc\u06a9 \u0645\u0628\u0627\u062f\u0644\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0628\u062e\u0634\u06cc \u0627\u0632 \u0647\u0632\u06cc\u0646\u0647\u200c \u0645\u0628\u0627\u062f\u0644\u0647\u200c\u0627\u0646\u062f. \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062c\u062f\u0627\u06cc \u0627\u0632 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0635\u0631\u0641 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0634\u062f\u0647. \u0627\u06cc\u0646 \u062c\u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0645\u06cc\u200c\u06cc\u0627\u0628\u06cc\u0645\u00a0\u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0628\u0647 \u0646\u062d\u0648\u06cc \u062f\u0631 \u06a9\u0627\u0647\u0634 \u00ab\u0647\u0632\u06cc\u0646\u0647 \u0645\u0628\u0627\u062f\u0644\u0647\u00bb \u0646\u0642\u0634 \u0627\u06cc\u0641\u0627 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\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0628\u0627\u062f\u0644\u0647 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f \u0648 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0633\u062a \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u0647\u0627 \u062f\u0631 \u0637\u0648\u0644 \u062a\u0627\u0631\u06cc\u062e \u0627\u0631\u0632\u0634\u200c\u0622\u0641\u0631\u06cc\u0646 \u0628\u0648\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0646\u0647\u0627\u062f \u067e\u0627\u0628\u0631\u062c\u0627.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z949bf-b096ee897c83aa55e649f5995036faf1\">\n#top .hr.hr-invisible.av-1z949bf-b096ee897c83aa55e649f5995036faf1{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1z949bf-b096ee897c83aa55e649f5995036faf1 hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8fszscq-b61f34022179a41148327f2d6bff5091 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u062d\u0627\u0644 \u0628\u0647 \u0627\u06cc\u0646 \u0628\u06cc\u0646\u062f\u06cc\u0634\u06cc\u0645 \u06a9\u0647 \u0645\u0627 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc\u06cc \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647\u00a0<strong>\u0627\u062a\u0635\u0627\u0644<\/strong>\u00a0(Connection) \u0622\u0646 \u0647\u0645 \u0628\u0627\u00a0<strong>\u0633\u0631\u0639\u062a \u0646\u0648\u0631<\/strong>\u00a0\u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0645\u0634\u062e\u0635\u0647\u200c\u0647\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/p>\n<p>\u0647\u0645\u0647 \u0686\u06cc\u0632 \u062f\u0631 \u062d\u0627\u0644 \u0648\u0635\u0644 \u0634\u062f\u0646 \u0628\u0647 \u0647\u0645\u0647 \u0686\u06cc\u0632 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u0646\u0633\u0627\u0646\u200c\u0647\u0627 \u0628\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631\u060c \u0627\u0646\u0633\u0627\u0646\u200c\u0647\u0627 \u0628\u0647 \u0627\u0634\u06cc\u0627 \u0648 \u0627\u0634\u06cc\u0627 \u0628\u0647 \u0627\u0634\u06cc\u0627.<\/p>\n<p>\u0627\u06cc\u0646 \u062c\u0627\u0633\u062a \u06a9\u0647 \u062a\u062d\u0648\u0644\u06cc \u0628\u0632\u0631\u06af \u062f\u0631 \u0628\u062d\u062b \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0631\u062e \u0645\u06cc\u200c\u062f\u0647\u062f. \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u0627\u06af\u0631 \u0686\u0647 \u062f\u0631 \u0645\u0641\u0647\u0648\u0645 \u0645\u0634\u0627\u0628\u0647 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u067e\u06cc\u0634\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f (\u0647\u0645\u0627\u0646 \u062a\u0633\u0647\u06cc\u0644 \u0627\u0631\u062a\u0628\u0627\u0637) \u0627\u0645\u0627 \u0628\u0647 \u0633\u0628\u0628 \u0633\u0631\u0639\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a\u060c \u062f\u0646\u06cc\u0627\u06cc \u0646\u0648\u06cc\u0646\u06cc \u0631\u0627 \u062e\u0644\u0642 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u067e\u06cc\u0634\u0631\u0648\u0627\u0646\u06cc \u0686\u0648\u0646 \u0627\u06cc\u200c\u0628\u06cc\u060c \u06a9\u0631\u06af\u0632\u0644\u06cc\u0633\u062a\u060c \u0622\u0645\u0627\u0632\u0648\u0646 (\u0645\u0627\u0631\u06a9\u062a\u200c\u067e\u0644\u06cc\u0633)\u060c \u06af\u0648\u06af\u0644\u060c \u0641\u06cc\u0633\u200c\u0628\u0648\u06a9\u060c \u062a\u0646\u0633\u0646\u062a \u0648 \u0639\u0644\u06cc\u200c\u0628\u0627\u0628\u0627 \u0627\u0632 \u067e\u0633 \u0686\u0646\u06cc\u0646 \u062a\u062d\u0648\u0644\u06cc \u0633\u0631\u0628\u0631\u0622\u0648\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>\u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u0628\u0647 \u0644\u06cc\u0633\u062a \u067e\u0631\u0627\u0631\u0632\u0634\u200c\u062a\u0631\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062f\u0646\u06cc\u0627 \u0646\u06af\u0627\u0647\u06cc \u0628\u06cc\u0646\u062f\u0627\u0632\u06cc\u0645 \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u0645 \u0686\u06af\u0648\u0646\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0639\u0645\u0631\u0634\u0627\u0646 \u062d\u062a\u06cc \u0628\u0647 \u06cc\u06a9 \u062f\u0647\u0647 \u0647\u0645 \u0646\u0645\u06cc\u200c\u0631\u0633\u0646\u062f \u0627\u0631\u0632\u0634\u06cc \u0628\u06cc\u0634 \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u067e\u0631\u0633\u0627\u0628\u0642\u0647\u200c\u0627\u06cc \u0686\u0648\u0646 \u0628\u06cc.\u0627\u0645.\u062f\u0628\u0644\u06cc\u0648 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1s585ij-59e1e7f80bed92d4f788b7739e4e5292\">\n#top .hr.hr-invisible.av-1s585ij-59e1e7f80bed92d4f788b7739e4e5292{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1s585ij-59e1e7f80bed92d4f788b7739e4e5292 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8ft0wwa-5e861e0dfca118912c062ca653d1a3ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u0628\u062e\u0634 \u0628\u0632\u0631\u06af\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc\u200c\u0626\u06cc \u06a9\u0634\u0648\u0631\u0645\u0627\u0646 \u0647\u0645 \u06a9\u0647 \u0627\u0645\u0631\u0648\u0632 \u062f\u0631 \u062f\u0648\u0631 \u0648 \u0628\u0631 \u062e\u0648\u062f \u0645\u06cc\u200c\u06cc\u0627\u0628\u06cc\u0645 \u06cc\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0641\u0647\u0648\u0645 \u067e\u0644\u062a\u0641\u0631\u0645 \u0628\u0646\u0627 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06cc\u0627 \u067e\u0644\u062a\u0641\u0631\u0645 \u0646\u0642\u0634\u06cc \u0627\u0633\u0627\u0633\u06cc \u062f\u0631 \u0645\u062f\u0644 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0634\u0627\u0646 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u062f\u06cc\u062c\u06cc\u200c\u06a9\u0627\u0644\u0627\u060c \u062f\u06cc\u0648\u0627\u0631\u060c \u0627\u0633\u0646\u067e\u060c \u062a\u067e\u0633\u06cc \u0648 \u0622\u067e\u0627\u0631\u0627\u062a \u06af\u0648\u0634\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0633\u0645\u200c\u0647\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0647 \u0630\u0647\u0646 \u0645\u06cc\u200c\u0631\u0633\u0646\u062f.<\/p>\n<p>\u0644\u0627\u0632\u0645\u0647 \u0641\u0647\u0645 \u0628\u0647\u062a\u0631 \u0686\u0646\u06cc\u0646 \u062f\u0646\u06cc\u0627\u06cc\u06cc\u060c\u00a0\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 \u0648 \u0642\u0648\u0627\u0646\u06cc\u0646 \u062d\u0627\u06a9\u0645 \u0628\u0631 \u0622\u0646\u200c\u0647\u0627\u0633\u062a.\u00a0\u0645\u0646 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u0645 \u0645\u0637\u0627\u0644\u0639\u0647 \u062f\u0627\u0626\u0645\u06cc \u067e\u06cc\u0631\u0627\u0645\u0648\u0646 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0627 \u062a\u062d\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u0627\u06cc\u0631\u0627\u0646 \u0648 \u062c\u0647\u0627\u0646 \u0631\u062e \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u062f\u0627\u0646\u0634\u06cc \u06a9\u0645\u200c\u06cc\u0627\u0628 \u0648 \u0628\u0647 \u0634\u062f\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0647 \u0645\u0627 \u0639\u0631\u0636\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0622\u0647\u0633\u062a\u0647 \u0622\u0647\u0633\u062a\u0647 \u0627\u0632 \u0645\u0627 \u0645\u062a\u062e\u0635\u0635\u0627\u0646\u06cc \u0628\u0631\u062c\u0633\u062a\u0647 \u0628\u0627 \u062f\u0627\u0646\u0634 \u0648 \u0645\u0647\u0627\u0631\u062a\u06cc \u067e\u0631\u062a\u0642\u0627\u0636\u0627 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-192p7uz-8c57176bf2f950778e5c44e6ac55517b\">\n#top .hr.hr-invisible.av-192p7uz-8c57176bf2f950778e5c44e6ac55517b{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-192p7uz-8c57176bf2f950778e5c44e6ac55517b hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8ftappt-da4af31cc92840eb40e4adb2127105a0\">\n#top .av_textblock_section.av-l8ftappt-da4af31cc92840eb40e4adb2127105a0 .avia_textblock{\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-l8ftappt-da4af31cc92840eb40e4adb2127105a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34807\" src=\"https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/Platforms1-474x715-1.jpg\" alt=\"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\" width=\"474\" height=\"715\" srcset=\"https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/Platforms1-474x715-1.jpg 474w, https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/Platforms1-474x715-1-398x600.jpg 398w, https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/Platforms1-474x715-1-467x705.jpg 467w, https:\/\/oxcel.ir\/wp-content\/uploads\/2020\/04\/Platforms1-474x715-1-450x679.jpg 450w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l8fso1id-80d2e27edbd8eb7e0ade3ffb44d6c029 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span style=\"color: #000000;\"><strong>\u0628\u06af\u0630\u0631\u06cc\u0645 \u0648 \u06a9\u0645\u06cc \u0647\u0645 \u0627\u0632 \u062e\u0648\u062f \u06a9\u062a\u0627\u0628 \u0628\u06af\u0648\u06cc\u0645.<\/strong><\/span><\/h3>\n<p>\u06a9\u062a\u0627\u0628\u06cc \u06a9\u0647 \u0627\u06cc\u0646\u062c\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u06a9\u062a\u0627\u0628 \u00ab<strong>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627<\/strong>\u00bb\u0633\u062a \u0627\u0645\u0627 \u0628\u0647 \u0646\u0638\u0631\u0645 \u0627\u06af\u0631 \u0628\u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u062a\u0627\u0628\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0648\u0631\u0648\u062f \u0628\u0647 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0628\u062e\u0648\u0627\u0646\u06cc\u0645\u060c \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628\u060c \u06a9\u062a\u0627\u0628 \u00ab\u0627\u0646\u0642\u0644\u0627\u0628 \u067e\u0644\u062a\u0641\u0631\u0645\u00bb \u06cc\u0627 Platform revolution \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u06a9\u062a\u0627\u0628\u06cc \u0628\u0647 \u0646\u0633\u0628\u062a \u062c\u0627\u0645\u0639 \u06a9\u0647 \u0628\u0647\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0627 \u0631\u0627 \u0628\u0627 \u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0627\u06cc\u0646 \u062f\u0646\u06cc\u0627 \u0622\u0634\u0646\u0627 \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u0645\u0627 \u0627\u06af\u0631 \u0622\u0646 \u06a9\u062a\u0627\u0628 \u0631\u0627 \u062e\u0648\u0627\u0646\u062f\u0647\u200c\u0627\u06cc\u0645\u060c \u06a9\u062a\u0627\u0628 \u00ab\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u00bb \u0628\u0647 \u0646\u0638\u0631 \u06a9\u062a\u0627\u0628 \u0645\u0646\u0627\u0633\u0628\u06cc \u0645\u06cc\u200c\u0631\u0633\u062f \u062a\u0627 \u0628\u0627 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062f\u0633\u062a\u0647 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0632 \u0645\u062d\u0642\u0642\u0627\u0646 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u0645. \u0637\u0628\u06cc\u0639\u062a\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0634\u062a\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u0641\u0635\u0644 \u0627\u0632 \u062c\u0632\u0626\u06cc\u0627\u062a \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u06af\u0641\u062a \u0648 \u062a\u0646\u0647\u0627 \u0628\u0647 \u0630\u06a9\u0631 \u0686\u0646\u062f \u0646\u06a9\u062a\u0647 \u06a9\u0644\u06cc \u0627\u06a9\u062a\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0645.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\">***<\/span><\/strong><\/p>\n<p><strong>\u06f1\/ \u0646\u0638\u0627\u0645 \u0631\u0648\u0627\u06cc\u06cc \u06a9\u062a\u0627\u0628 \u0628\u0631\u067e\u0627\u06cc\u0647 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062e\u0648\u0628\u06cc \u062f\u0631 \u0630\u0647\u0646 \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f:<\/strong><\/p>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0646\u06a9\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0637\u0648\u0644 \u062e\u0648\u0627\u0646\u062f\u0646 \u06a9\u062a\u0627\u0628 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0635\u0644\u200c\u0647\u0627\u06cc \u06a9\u062a\u0627\u0628 \u0646\u0638\u0627\u0645\u200c\u0645\u0646\u062f \u0627\u0633\u062a. \u0647\u0631 \u0641\u0635\u0644 \u0631\u0627 \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc \u0622\u0646 \u0631\u0627 \u062f\u0631 \u0686\u0646\u062f \u062f\u0633\u062a\u0647 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0646\u06cc. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u062f\u0631 \u0641\u0635\u0644 \u0633\u0648\u0645 \u06a9\u0647 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u0645\u062f\u0644 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0647 \u062e\u0648\u0628\u06cc \u062f\u0631 \u0630\u0647\u0646\u062a \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n<p>\u0627\u0648\u0644 \u0637\u0631\u0641\u200c\u0647\u0627\u06cc (sides) \u067e\u0644\u062a\u0641\u0631\u0645 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646.<\/p>\n<p>\u062f\u0648\u0645 \u0645\u0633\u0626\u0644\u0647 \u0645\u0631\u063a \u062a\u062e\u0645\u200c\u0645\u0631\u063a \u067e\u0644\u062a\u0641\u0631\u0645 \u0631\u0627 \u062d\u0644 \u06a9\u0646 (Chicken or egg problem) .<\/p>\n<p>\u0633\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646.<\/p>\n<p>\u0648 \u0686\u0647\u0627\u0631\u0645 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u0631\u0627 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0646.<\/p>\n<p>\u062e\u0648\u0628\u06cc \u0627\u06cc\u0646 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0631\u0627 \u062f\u0631 \u0630\u0647\u0646 \u062f\u0627\u0631\u06cc\u060c \u0628\u0647\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc \u0645\u0648\u0627\u0631\u062f \u062c\u0632\u0626\u06cc\u200c\u062a\u0631\u06cc \u06a9\u0647 \u0630\u06cc\u0644 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f 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\u06af\u0648\u0634\u0647\u200c\u0627\u06cc \u0627\u0632 \u062f\u0634\u0648\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0631 \u0627 \u0628\u0647 \u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f.<\/p>\n<p><strong>\u06f3\/ <\/strong><strong>\u062c\u0627\u06cc \u062e\u0627\u0644\u06cc \u0645\u062f\u0644\u200c\u0647\u0627 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc:<\/strong><\/p>\n<p>\u0627\u0644\u0628\u062a\u0647 \u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0628\u062d\u062b\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u0633\u062a \u0627\u0645\u0627 \u062e\u0648\u0627\u0646\u062f\u0646 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0627\u0632 \u062a\u0644\u0646\u06af\u0631\u06cc \u0628\u0648\u062f \u0628\u0631\u0627\u06cc \u0646\u0628\u0648\u062f \u0622\u0646 \u0686\u0647 \u0645\u0646 \u062f\u0631 \u062e\u0644\u0648\u062a \u062e\u0648\u062f\u0645 \u0628\u0647 \u0622\u0646\u00a0<strong>\u00ab\u0645\u062f\u0644\u200c\u0627\u0646\u062f\u06cc\u0634\u06cc\u00bb<\/strong>\u00a0\u0645\u06cc\u200c\u06af\u0648\u06cc\u0645. \u0645\u062f\u0644\u200c\u0647\u0627 \u0627\u06af\u0631 \u0686\u0647 \u0622\u06cc\u0646\u0647 \u062a\u0645\u0627\u0645\u200c\u0646\u0645\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc\u062a \u0646\u06cc\u0633\u062a\u0646\u062f \u0627\u0645\u0627 \u0628\u0647 \u0630\u0647\u0646 \u0646\u0638\u0627\u0645 \u0648 \u0633\u0627\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc\u200c\u0647\u0627\u06cc \u062f\u0646\u06cc\u0627\u06cc \u0628\u06cc\u0631\u0648\u0646\u06cc \u0628\u067e\u0631\u062f\u0627\u0632\u062f.<\/p>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0631\u062c\u0633\u062a\u0647\u200c\u062a\u0631\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u062e\u0648\u0627\u0646\u062f\u0646 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc\u06cc \u0647\u0645\u200c\u0686\u0648\u0646 \u00ab\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u00bb \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0630\u0647\u0646 \u0631\u0627 \u0628\u0647 \u0627\u0646\u0648\u0627\u0639 \u0648 \u0627\u0642\u0633\u0627\u0645 \u0645\u062f\u0644\u200c\u0647\u0627 \u0645\u062c\u0647\u0632 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u062a\u0634\u062e\u06cc\u0635 \u0627\u0642\u062f\u0627\u0645 \u062f\u0631\u0633\u062a \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0628\u0632\u0646\u06af\u0627\u0647\u200c\u0647\u0627 \u0645\u0648\u0641\u0642 \u0639\u0645\u0644 \u06a9\u0646\u0646\u062f. \u0645\u062f\u0644 \u062f\u0627\u0634\u062a\u0646 \u0648 \u0628\u0631\u0627\u0633\u0627\u0633 \u0645\u062f\u0644 \u0627\u0646\u062f\u06cc\u0634\u06cc\u062f\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0627 \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0628\u0646\u062f \u0648 \u06a9\u0645\u062a\u0631 \u0628\u0647 \u0635\u0648\u0631\u062a \u06a9\u0627\u0645\u0644\u0627\u064b \u062a\u0635\u0627\u062f\u0641\u06cc \u062f\u0633\u062a \u0628\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0648 \u062e\u0637\u0627 \u0628\u0632\u0646\u06cc\u0645.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u062d\u0633\u0627\u0633 \u0634\u062e\u0635\u06cc \u0645\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062c\u0627\u06cc \u0645\u062f\u0644\u200c\u0647\u0627 \u0648 \u0645\u062f\u0644\u200c\u0627\u0646\u062f\u06cc\u0634\u06cc \u062f\u0631 \u0630\u0647\u0646 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0635\u0627\u062d\u0628\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc \u062e\u0627\u0644\u06cc \u0627\u0633\u062a \u0648 \u0634\u0627\u06cc\u062f \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u0628\u0647\u0627\u0645 \u0641\u0631\u0627\u0648\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06a9\u0645\u06a9\u0645\u0627\u0646 \u06a9\u0646\u062f \u062f\u0627\u0634\u062a\u0646 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0622\u0632\u0645\u0648\u062f\u0647 \u0648 \u067e\u0631\u062a\u0648 \u0622\u0646\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0645\u0633\u06cc\u0631 \u062e\u0648\u062f \u062a\u0627\u0628\u0627\u0646\u062f\u0646 \u0627\u0633\u062a.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\">***<\/span><\/strong><\/p>\n<p>\u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u0645 \u0641\u0631\u0635\u062a \u06a9\u0646\u06cc\u062f \u0648 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0645\u0646\u0628\u0639:<a href=\"https:\/\/byazdi.com\/%d9%85%d8%b9%d8%b1%d9%81%db%8c-%da%a9%d8%aa%d8%a7%d8%a8-%da%a9%d8%b3%d8%a8%e2%80%8c%d9%88%da%a9%d8%a7%d8%b1-%d9%be%d9%84%d8%aa%d9%81%d8%b1%d9%85%e2%80%8c%d9%87%d8%a7\/\"> <strong>\u0628\u0627\u0628\u06a9 \u06cc\u0632\u062f\u06cc<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8fsg53q-16e7cebd5275a54dc4bfcc865c749614\">\n@keyframes av_boxShadowEffect_av-l8fsg53q-16e7cebd5275a54dc4bfcc865c749614-column {\n0%   { box-shadow:  0 0 0 0 #e0e0e0; opacity: 1; }\n100% { box-shadow:  0 0 20px 0 #e0e0e0; opacity: 1; }\n}\n.flex_column.av-l8fsg53q-16e7cebd5275a54dc4bfcc865c749614{\nbox-shadow: 0 0 20px 0 #e0e0e0;\nborder-radius:10px 10px 10px 10px;\npadding:0px 10px 10px 10px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-l8fsg53q-16e7cebd5275a54dc4bfcc865c749614 av_one_third  avia-builder-el-17  el_after_av_two_third  avia-builder-el-last  flex_column_div shadow-not-animated  '     ><section  class='av_textblock_section av-l8ftjf90-5da385ca2f84f27d3439e60bc4317ab7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-34724\" src=\"https:\/\/oxcel.ir\/wp-content\/uploads\/2019\/03\/default-600x398.jpg\" alt=\"\u06f3\u062a\u0631\u0641\u0646\u062f \u062e\u0627\u0635 \u0634\u062f\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\" width=\"600\" height=\"398\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-19  el_after_av_textblock  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8ftlqfk-0fa7feb76e7b955d791825643fe6b632\">\n#top #wrap_all .avia-button.av-l8ftlqfk-0fa7feb76e7b955d791825643fe6b632{\nfont-size:16px;\n}\n#top #wrap_all .avia-button.av-l8ftlqfk-0fa7feb76e7b955d791825643fe6b632:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-l8ftlqfk-0fa7feb76e7b955d791825643fe6b632:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/oxcel.ir\/?p=7423' class='avia-color-theme-color avia-font-color-black avia-button avia-button-fullwidth av-l8ftlqfk-0fa7feb76e7b955d791825643fe6b632 avia-icon_select-no avia-color-theme-color'   aria-label=\"3\u062a\u0631\u0641\u0646\u062f \u062e\u0627\u0635 \u0634\u062f\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\"><span class='avia_iconbox_title' >3\u062a\u0631\u0641\u0646\u062f \u062e\u0627\u0635 \u0634\u062f\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vsbfaj-9e46bad7280b3c362da0634d08e8a11a\">\n#top .hr.hr-invisible.av-vsbfaj-9e46bad7280b3c362da0634d08e8a11a{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-vsbfaj-9e46bad7280b3c362da0634d08e8a11a hr-invisible  avia-builder-el-20  el_after_av_button_big  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l8ftq67v-d9b89666e084be39d26b48ae847deec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-34576\" src=\"https:\/\/oxcel.ir\/wp-content\/uploads\/2019\/03\/-e1663672898112-600x294.jpg\" alt=\"\u0642\u062f\u0631\u062a \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0622\u06cc\u0646\u062f\u0647\" width=\"600\" height=\"294\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-22  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8ftrxkc-1be6bbfce6f686efd0238875499d9d3a\">\n#top #wrap_all .avia-button.av-l8ftrxkc-1be6bbfce6f686efd0238875499d9d3a{\nfont-size:16px;\n}\n#top #wrap_all .avia-button.av-l8ftrxkc-1be6bbfce6f686efd0238875499d9d3a:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-l8ftrxkc-1be6bbfce6f686efd0238875499d9d3a:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/oxcel.ir\/?p=7231' class='avia-color-theme-color avia-font-color-black avia-button avia-button-fullwidth av-l8ftrxkc-1be6bbfce6f686efd0238875499d9d3a avia-icon_select-no avia-color-theme-color'   aria-label=\"\u0642\u062f\u0631\u062a \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0622\u06cc\u0646\u062f\u0647\"><span class='avia_iconbox_title' >\u0642\u062f\u0631\u062a \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0622\u06cc\u0646\u062f\u0647<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[63,88,342],"class_list":["post-13739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth-articles","tag-63","tag-88","tag-342"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 -\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644 \u0630\u0647\u0646\u06cc \u0648 \u0645\u062f\u0644\u200c\u0633\u0627\u0632\u06cc 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content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 -\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644 \u0630\u0647\u0646\u06cc \u0648 \u0645\u062f\u0644\u200c\u0633\u0627\u0632\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\" \/>\n<meta property=\"og:description\" content=\"\u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627: \u062c\u0627\u06cc \u0645\u062f\u0644\u200c\u0647\u0627 \u0648 \u0645\u062f\u0644\u200c\u0627\u0646\u062f\u06cc\u0634\u06cc \u062f\u0631 \u0630\u0647\u0646 \u0635\u0627\u062d\u0628\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc \u062e\u0627\u0644\u06cc \u0627\u0633\u062a \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0627 \u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644 \u0630\u0647\u0646\u06cc \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxcel.ir\/?p=13739\" \/>\n<meta property=\"og:site_name\" content=\"\u0627\u0648\u06a9\u0633\u0644 | \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06af\u0644\u0648\u06af\u0627\u0647 \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0627 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\" \/>\n<meta property=\"article:publisher\" content=\"ebrahimasadi\" \/>\n<meta property=\"article:author\" content=\"ebrahimasadi\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-16T08:10:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-27T13:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxcel.ir\/wp-content\/uploads\/2022\/04\/2\u06a9\u0627\u0631-\u0639\u0645\u06cc\u0642.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0627\u0628\u0631\u0627\u0647\u06cc\u0645 \u0627\u0633\u062f\u06cc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0627\u0628\u0631\u0627\u0647\u06cc\u0645 \u0627\u0633\u062f\u06cc\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxcel.ir\\\/?p=13739#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxcel.ir\\\/?p=13739\"},\"author\":{\"name\":\"\u0627\u0628\u0631\u0627\u0647\u06cc\u0645 \u0627\u0633\u062f\u06cc\",\"@id\":\"https:\\\/\\\/oxcel.ir\\\/#\\\/schema\\\/person\\\/cc2ca50525a17dd1b17557192c62d6fe\"},\"headline\":\"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 (The business of platforms 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\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0627 \u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644 \u0630\u0647\u0646\u06cc \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oxcel.ir\\\/?p=13739#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oxcel.ir\\\/?p=13739\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\\\/\\\/oxcel.ir\\\/?p=13739#primaryimage\",\"url\":\"https:\\\/\\\/oxcel.ir\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/2\u06a9\u0627\u0631-\u0639\u0645\u06cc\u0642.jpg\",\"contentUrl\":\"https:\\\/\\\/oxcel.ir\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/2\u06a9\u0627\u0631-\u0639\u0645\u06cc\u0642.jpg\",\"width\":1280,\"height\":600,\"caption\":\"\u06a9\u0627\u0631 \u0639\u0645\u06cc\u0642\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oxcel.ir\\\/?p=13739#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0622\u063a\u0627\u0632\",\"item\":\"https:\\\/\\\/oxcel.ir\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0645\u0642\u0627\u0644\u0627\u062a\",\"item\":\"https:\\\/\\\/oxcel.ir\\\/?cat=19\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 (The business of platforms )\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oxcel.ir\\\/#website\",\"url\":\"https:\\\/\\\/oxcel.ir\\\/\",\"name\":\"\u0622\u06a9\u0627\u062f\u0645\u06cc \u0627\u0648\u06a9\u0633\u0644\\\/ \u0645\u0639\u0645\u0627\u0631 \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\",\"description\":\"\u06a9\u0645\u06a9 \u0628\u0647 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\u062a\u062c\u0631\u0628\u0647 \u062a\u062e\u0635\u0635\u06cc \u062f\u0631 \u062a\u062c\u0627\u0631\u06cc\u200c\u0633\u0627\u0632\u06cc \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0645 \u0648 \u0631\u0634\u062f \u062f\u0631\u0622\u0645\u062f\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062a\u0648\u0633\u0637 \u0648 \u06a9\u0648\u0686\u06a9. \u0645\u062a\u062e\u0635\u0635 \u062f\u0631 \u062a\u0644\u0641\u06cc\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc. \u0628\u0646\u06cc\u0627\u0646\u200c\u06af\u0630\u0627\u0631 \\\"\u0622\u06a9\u0627\u062f\u0645\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0648\u06a9\u0633\u0644\\\" \u0628\u0627 \u0633\u0627\u0628\u0642\u0647 \u062a\u0631\u0628\u06cc\u062a \u0635\u062f\u0647\u0627 \u062f\u0627\u0646\u0634\u062c\u0648 \u0648 \u0645\u062a\u062e\u0635\u0635 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0648 \u0641\u0631\u0648\u0634. \u062f\u0627\u0631\u0627\u06cc \u0645\u0647\u0627\u0631\u062a \u062a\u062d\u0644\u06cc\u0644\u06cc \u0642\u0648\u06cc \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0633\u0648\u0634\u0627\u0644 \u0645\u062f\u06cc\u0627 \u0648 \u062a\u062f\u0648\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0628\u0627 \u0628\u0627\u0632\u062f\u0647\u06cc \u0628\u0627\u0644\u0627. \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc (SEO Keywords) \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc: \u062a\u062f\u0648\u06cc\u0646 \u0628\u06cc\u0632\u0646\u0633 \u067e\u0644\u0646\u060c 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